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Main Street Shops
in ROAD TOWN
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Page Contents
Art
Clothing

Dining
Gifts, Crafts & Misc.
Jewelry

Sights
Specialty Food & Drink
Spices & Perfume

To Groceries & Provisions
To Road Town

To Wickham's Cay
To Road Reef Area

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Main Street, a charming shopping area set in an authentic Caribbean town, has interesting products and people, both BVIslanders and those attracted here from many island nations, each with its distinct culture, and from all over the world.

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Casual but not swimsuit or shirtless wear is appropriate in town.

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Tour of
Main Street Shops

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Main Street itself is a treat and deserves a special tour. Crammed into the base of a hillside, the original flat land before much of the harbour was filled, its historic character is evident from the many older wood frame structures (predating modern hurricane-resistant techniques), such as the Jewelry Box above, often with traditional red tin roofs and Victorian trim. The narrow confines of the street, together with the jumble of cars, many pedestrians and West Indian style buildings, lends Main Street its charm.

Getting There
The traditional way to tour the Main Street shops is to start from down around the ferry. From the ferry itself, walk across Waterfront Drive, across the Plaza and turn right.

Snacks for the ferry ride or otherwise are available at the Sunrise Bakery and Dorothy's Superette, just up Main Street.

If you're driving, turn away from the Harbour at Customs Rd., then turn right again--Main Street is a one-way street in this direction. If you're walking from the cruise dock or Wickham's Cay, simply proceed across Waterfront Drive through the Sunny Caribbee parking lot or other side streets.

To the left is often grid-locked two-way traffic and more shops toward Peebles Hospital.

The Plaza Area
Sir Olva Georges Plaza has Esme's Shop (494-3961), a newsstand, the Post Office with a great collection of stamps (see Island Sun articles on stamps at NewsLinks), the Registrar's Office (above the Post Office) for weddings and J.R.O'Neal's Drug Store.

Facing Waterfront Drive above the Plaza are Pusser's Pub (whose building extends through to Main Street via a lovely narrow walk-through alley), the Sea Urchin and Capriccio di Mare.

Capriccio di Mare

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Around to the right on Waterfront Street, this cafe makes a good shopping break.

Just up Main Street on the left is Radical Designs, Mon Cheri, Samarkand Jewelers, Caribbean Handprints, the Virgin Island Folk Museum, Beacon Bible Book Store and Oh La La.

The Roti Palace is now located above Samarkand Jewelers on an intimate hillside porch.

On the right are Kaunda's Kysy Tropix, Buccaneer's Bounty, Pusser's Company Store and Pub (back entrance), Stitch N' Time, Jewelry Box, and Le Cabanon restaurant.

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The Corner

A 90° corner (reverse "L") is marked by the distinctive blue Latitude 18 shop, as Main Street curves around a ridge reaching down into the harbour.

Around the Corner are more stores  including Green Things (garden shop) and Sunny Caribbee Herb & Spice Co. and Sunny Caribbee Art Gallery.

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Scenic Route

After turning the corner, take this most narrow side street side back up the ridge to a scenic route back to the hospital.

At the next cross street on up Main Street is the Midtown Restaurant right at the head of Chalwell Street.

On up Main Street on the right is Mac's Restaurant and Bakery, a local caterer with food items displayed and ready to grab on the run.

The next cross street (Parker) has Little Denmark and Serendipity on the near and far corners. Just before Little Denmark is a tiny expresso shop with inner courtyard seating.

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Humidor Room

Exclusively for Cuban cigars, this room-size humidor holds a great selection of the finest Cuban cigars at Little Denmark, perhaps the BVI's largest distributor.

Toward Waterfront Drive is Mr. Fritz's Oriental Restaurant. Still further up on the left is the vacant Her Majesty's Prison, a low white concrete building with red doors.

Top of Main Street
The last major cross street, leading to the "round-a-bout" on the right, is Fleming Street, the location of a full service Riteway Market, Tico Imports wine & spirits retail store, and the Virgin Queen restaurant as well as a spectacular flamboyant tree.

Further still is Joe's Hill Road on the left, the route up to Ridge Road and Cane Garden Bay, marked by a white wall where people wait for the bus or to be given a ride. See more specific directions here.

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Yet Further past the high school playing fields on the left is J.R.O'Neal Botanic Garden.

Head back toward the water, bearing right on Waterfront Drive to continue this tour of the harbour's Road Reef area.
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An eclectic group, the Main Street shops offer, in great variety, art by local and Caribbean artists, island and resortwear, beach bags, Sunny Caribbee spices, fine wines, U.S. newspapers, toys, nautical antiques, hand-crafted and international jewelry, freshly baked goods, and much more.

Art.
Sunny Caribbee Art Gallery
(on Main Street just past The Corner, email, 494-2178) has one of the largest collections in the Caribbean of paintings, prints and watercolors by artists from all the islands in the Caribbean. See the Caribbean paintings of Karl Merlklein.

Islands Treasures (opposite the hospital 495-4787) has a great collection of Caribbean books and maps, model ships and local Caribbean art from watercolors to sculpture.

Caribbean Fine Arts Limited (on the Top of Main Street 494-4240), run by Silvia Forbes, has a tropical gallery and does framing and restoration work.

Clothing.
SeredipityShop(JereLull)IconCrop.jpg (9522 bytes)Serendipity
(on Main Street near its Top, 494-5865), pictured here, has wonderful island sundresses as well as glass, shirts and other local handicrafts. There is a "husband's chair" for comfort while admiring the wares being modeled by their spouses (see Jere's Lull's story). Here you see the traditional Caribbean red tin roof as well.

Latitude 18 (on Main Street at The Corner 494-4807) has island and sportswear, gifts and accessories.

Pusser's Company Store (Waterfront Street by the ferry 494-2467) offers clothing, marine paintings, Pusser's famous rum and nautical gifts.

Dining.
Capriccio Di Mare.
Near Pusser's on Waterfront Street, Capriccio Di Mare (494-5369) is an authentic Italian outdoor cafe, good for a cappuccino break from shopping. Salads with plum tomatoes, provolone cheese with country Tuscan bread (focaccie), delicious deserts, real Italian pizza and pasa, biscotti, and, of course, proscuitto--you would think you are in Italy, except its house drink is the Mango Bellini.

Midtown Restaurant (on Main Street at the head of Chalwell Street), open for breakfast, lunch and dinner and run by Gloria, has "local local" food, including "souse" pig feet stew, sandwiches, fish soup, burgers, Johnny cake, boiled fish, conch fritters, salt fish, coconut ice cream, oxtail and items cooked to order. Local drinks include peanut punch and mauby. Try the pea soup (beans with pigtail).

Mr. Fritz's Oriental Restaurant (facing Waterfront Drive at Chalwell Street) has varieties of Chinese food in an informal patio setting. Tortola's only Chinese restaurant, you will see carry out food from this restaurant in far locales!

Pusser's Pub. Down across from the ferry on Waterfront Street, its distinctive building a local landmark is the popular Pusser's Pub (494-3897) on the ground floor. The pizza is very popular!

Roti Palace. Before The Corner on Main Street's and above Samarkand Jewelers, the Roti Palace (494-4196) features beef, chicken, conch, whelk, and goat rotis. And the mango chutney condiment--yum! A consensus favorite, the Roti Palace, features family style tables whose seats are shared. Try one before you leave.

Le Cabanon. On Main Street before The Corner, Le Cabanon (494-8660) offers classical French bistro fare, such as Mediterranean fish soup, goat cheese salad, roasted squab or Snapper Meuniére. The breezy patio setting is a great spot for desert, such as crème brûlée or the coconut or "heavenly" chocolate mousse. And, the bar is good for late night fun!

Virgin Queen. Upstairs over TICO on Fleming Street near the roundabout near the Top of Main Street, Virgin Queen (494-2310) has the excellent Queen's Pizza, West Indian and English fare. Considered by many as having the best local food with a large carry out business, the Virgin Queen has five daily specials, including spare ribs, stewed mutton, "doved" pork, salt fish, shepard's pie, and stewed (fried and cooked in a gravy) chicken.

Gifts, Crafts & Misc.
Little Denmark
(on Main Street near its Top, 494-2455) has fishing and snorkeling equipment, including spearfishing guns sold only to licensed locals, a wide variety of gift items such as darts, baskets, souvenir key chains, BVI flags, earrings, hats, mugs and jewelry. But it is the Cuban cigars that have made Little Denmark famous as a distributor and retailer, with its own room-sized humidor (see picture) and a large selection including Cohiba, Montocristo, Hoyo de Monterrey, Partagas, H. Upmann, and Romeo Y Julieta. Stop by and have a chat with its owner, Diana Bruce, a native BVIslander whose father came to the BVI in 1936 and started a cigarette factory on Peter Island. Mention the B-V-I Guide for special consideration.

Ooh La La!

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Pictured in blue tucked into the hillsides, Ooh La La (on Main Street past The Plaza, 494-2433) is cramped but popular and always has the unexpected from games to potholders. Yes, that is a road going up that cliff in the background (photo credit: Jere Lull).

Kaunda's Kysy Tropix (on Main Street past The Plaza, 495-5636) has CDs and cassettes of Caribbean and local music. See some selections here at Yacht Harbour store on Virgin Gorda.

Jewelry.
Samarkand Jewelers
(on Main Street past The Plaza, 495-6415) specializes in Caribbean gemstones from Santa Domingo (such as black coral), Tortola (such as jasper not normally in green) Dominica and other islands. A family business established in 1971, Samarkand Jewelers makes all its own jewelry. Real local shells are made into molds, the shell burnt out and the piece filled with gold and silver. Pendants of private boats are made by special order.

Felix Gold and Silver Ltd. (Main Street 494-2406) designs and crafts fine jewelry at its on-site workshop for the individual buyer.

Jewelry Box (on Main Street past The Plaza, 494-7278) carries gold and silver jewelry and crafts items out of local materials such as the sandbox plant.

Sights.
Virgin Islands Folk Museum
(on Main Street just past The Plaza) has some Arawak and Carib pottery and stone tools, including a decorated spindle, wreck of The Rhone and H.M.S. Nymph artifacts, plantation items and reef conservation info. This small museum sells some t-shirts, paintings, maps and gifts.

J.R.O'Neal Botanic Garden (Main Street extension), rich in both horticulture and history, features specialty gardens, including palms, orchids, and a miniature tropical rain forest as well as tropical birds and the indigenous and rare red-legged tortoise. See Lose Yourself in the Botanic Gardens.

Specialty Food & Drink.
Tico Imports
retail store (on Fleming Street near the roundabout near the Top of Main Street) has a large variety of fine wines and spirits. Their wholesale store is at Wickham's Cay II.

Fort Wine Gourmet has gone out of business.

Dorothy's Superette (on Main Street past The Plaza, 494-3757) has cold drinks, beers, bottled water and local Callwood rum as well as basic groceries. Try a "ting," a Jamacian citrus soda.

Spices & Perfume.
Flamboyance
(Main Street Area 494-4099) carries upscale cosmetics and a large variety of perfumes, both women's and men's, including Cartier (So Pretty and Declaration), Calvin Klein (Contradiction) and Christian Dior (Dolce Vita). 

The Caribbean Corner Spice Shop (Main Street 494-5564) carries a variety of scented items like jams, hot sauces and soaps as well as herbs and spices and even Cuban cigars.

SunnyCaribeeVistaIcon.jpg (7889 bytes)Sunny Caribbee Herb and Spice Company (on Main Street just past The Corner, email, 494-2178), in a colorful West Indian style house and famous for its spices which are used by the BVI's finest restaurants, sells herb vinegars, natural soaps, skin lotions, including bug repellants and exotic love potions.Visit Sunny Caribbee Spice Company at their online store.

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